Websites

Our services

Website design
Our website designers create and build web sites of any size to meet our clients’ budgets and needs. All our sites are accessible, easy to navigate, high in relevant content and have fast down load times to avoid browser frustration. We only offer websites built on a content management system – see below for specification.

Regular website up-date and editing
We specialise in taking an existing website and turning it into a business growth tool. We can increase the website traffic to your site, by simply up-grading it. This usually involves improving the website content to include key words, developing an up-to-date news section and ensuring the site truly reflects what your company offers. We only need access to your existing site content management system (CMS) and costs are very low, as we only charge per page rewriting.

Web site management
We offer 24 hour, 7 days a week technical support to your website to ensure it is fully live and functioning all the time. If a problem does occur, we are able to resolve it as soon as possible. Many low-end website solutions do not have adequate support, leaving businesses exposed to excessive down time and poor operation.

Our websites are configured and maintained by our expert website partner company. Your contact for the website configuration and technical support will reside with this company. Our website service also includes the facility to have “Pay per Click” and “Adwords” options to help drive search engine traffic to the site and increase site visitors.

Website overhaul services
We are able to up-grade existing websites, enabling them to function in a proactive manner. We use a variety of services, depending on what our customer wishes to achieve, to enhance an existing site. Overhauls can transform a dormant site into a proactive sales and marketing tool with stunning results. Why not make your website work for you?

Search engine optimisation (SEO)
Our search engine optimisation service will improve the number of impressions your website makes on search engines, push your site up the website search lists and increase the number of click thrus to your site. We can also help you improve your click thru conversion rate with excellent page copy and design.

Natural website search engine positioning
Our website optimization service addresses natural search engine positioning. This type of optimisation is economical and highly effective. We identify the key search words and phrases used in our client's industry and ensure they are used within the website page text. We use the same search words and phrases in each page description - the text that describes each website page that the visitor does not see.

We also provide a website management service that includes regular page updates. Typically this website service involves updating the home page and the “news” section of the website. A website which is regularly updated will become higher in the search engine rankings.

Paid for website search engine positioning - Pay per click and adwords.
We set up and manage an Adwords campaign within Google and provide Google Analytics as part of our website service. The cost of an Adword campaign is based on the number of click throughs the Adwords generate from a search engine, not the number of Adwords used. We therefore ensure that as many critical Adwords and phrases are identified and listed as possible. Over time, we can identify which Adwords are the most effective in driving visitors to the website and can add more similar words and phrases in these areas, further increasing Adword effectiveness.

Google allows the cost of Adwords campaigns to be capped each month, enabling customers to manage their budget. The lowest capping level is £30 per month. The campaign stops until the following month once the capping level has been reached. If the campaign is successful, the capping level can be increased to generate more leads.
We only charge to set up the Adword campaign and to manage the Adwords each month. The monthly capping level for Google Adwords is agreed in advance with our clients.

E-commerce
Optimum offers all levels of e-commerce website facilities from simple order and pay on line sites to e-commerce solutions linked into a company’s existing commercial system. All our e-commerce sites are simple and logical to use, a proven need for effective web sales.

On-line marketing
We offer a thorough on-line website marketing service to enhance our clients’ presence on the internet. Our on-line marketing reports enable clients to implement successful online marketing strategies. The reports include establishing clients’ online competitors, the most frequently used search engine phrases and whether any current website strategy is effective.

Further on-line marketing services include:
1. Email marketing
2. Viral marketing

Website support.

We are able to offer a free website help and advice service covering all business website requiremets.

• Website name
• Website domain
• Website hosting
• Website address
• First website
• Website development
• Website analytics
• Website advertising
• Website packages

Content management system specification

A content management website system provides the freedom to frequently and regularly update the images and text on a site. Regular updating maintains customer interest, encourages customers to revisit the site and drives the site up the search engine listings, improving communication between the company and its potential and existing customers. This facility allows a site to truly reflect the current business or service on offer.

Although our website content management facility enables clients to manage their own site easily, we often offer a support facility where we can write content, create new web pages and add on extra functionality on behalf of our clients.

Our content management system allows:
1. An unlimited number of pages to be added or removed from the website at any point.
2. Text, images, documents and files to be stored for visitor viewing or download.
3. Template pages to be produced to control the visual design of the website. This becomes important when a number of people have access to the website for editing, which our system allows. The templates ensure that any changes conform to an agreed visual design and don’t look unprofessional.
4. The generation of web visitor reports.
5. Website optimisation to take place.
6. Search functionality within the website to be defined.
7. A client log-in area to be defined, for restricted access to identified pages or files.
8. Visitor downloading of large documents and files.
9. Multiple enquiry forms to be produced.
10. Multi-language support.
11. Visitor registration to be required.