PR

Articles
Case studies
Expert columns
Press releases
Campaign management
Press launches
Press management and liaison
Media management

Some published case studies Click on the images to see them full size.

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Quality copy writing is core to all effective PR marketing. Optimum-PDM offers a comprehensive range of writing services. The strength of our writing team lies in its ability to thoroughly understand the marketing messages our clients wish to convey and then to convert them into accessible language.

Our knowledge of the press and media ensures that what we write is published, maximizing exposure for our clients.

Articles

The articles we write cover products, services, companies and markets. Our copywriting services educate the reader and draw attention to our clients’ unique selling points. We often put complex products or services in simple terms, concentrating on the benefits they bring to the user, rather than detailing a product or service specification. We offer a sound technical understanding of our clients’ products and services and have the ability to adjust the language used in each article to suit the intended target market.

Articles include company profiles, informational and educational pieces, expert columns and opinion pieces.

Case studies

A case study is an excellent way of demonstrating how a product or service works and how it benefits the end user. Optimum-PDM can produce accurate and interesting case studies through research, liaison and sound technical understanding. Case studies can include how products or services are used in prestigious applications or new markets. They can be widely used as part of a company’s marketing strategy.

Expert columns

We write expert columns and opinion pieces to raise the profile of a company and to position individuals in the company as experts in their field. Readers then associate the company and the individual with a particular market or technology, making contact when they need advice.

All Optimum-PDM requires is a simple briefing covering core technical information. We liaison with the appropriate publications to ensure the article is published.

Product releases

Our PR team specialises in succinctly describing how complicated products work. End users will be able to understand a client’s product after reading an Optimum release. Product benefits are highlighted and explained in user-friendly terms, avoiding industry or product specific jargon. We have a very detailed briefing process for our in-house copywriters, to ensure our product releases are technically correct.

Campaign management

We offer a range of integrated marketing support services, to help our customers improve and maintain excellent public relations.

Press launches
A press launch is a great way to draw attention to a product or service. Optimum-PDM can arrange the whole launch and provide any necessary promotional materials or information. We can arrange memorable launch days at interesting venues, inviting key press and potential customers for a day to remember and one that will be talked about for years to come.

Press management and liaison
Due to a vast wealth of experience, Optimum-PDM is able to produce and manage a complete press service for clients. We create an agreed press plan and then write, design and produce all the necessary articles, advertisements and case studies to fulfil the plan. We also liaise with the press on behalf of our customers to ensure maximal coverage at minimal cost. AS an agency, we hve developed excellent relations with many publications. This often reduces the costs to our customers.

This service is widely used by our clients, saving them valuable time, money and energy.

Media management
We offer a free media management service to our annual customers. Our comprehensive media management service includes:

• Sourcing appropriate publications for clients
• Negotiating article and advertising rates
• Creating a media plan

Examples

Expert articles
EAS Distribution - Tagging

Teleprecision - 3G transmission and BS8418 standards

Company profiles

Press releases

Testimonials:

"The article Optimum-PDM produced for us was so clear that we even used it as an internal training document".

"The quality of the writing we receive from Optimum-PDM is outstanding".

"The brochure we received from Optimum-PDM exceeded expectation and has helped us gain lots of new customers - it has paid for itself many times over".

"By using Optimum-PDM to produce our brochure, we were able to clarify exactly how we differentiate ourselves in the market and be more targeted in our sales approach".