Research

Optimum traffic light analysis
Market research
Product analysis
Strategic alliance

We offer a range of services to help you establish where your company, products and services are within a given market. Our competitor analysis tools cover everything from a general overview to a detail product analysis. We help you to establish where you are and what you need to do to take your business forward.

Optimum traffic light analysis

We offer a clear and concise marketing analysis of your business relative to your competitors. Our business analysis highlights your companies’ strengths and weaknesses and can form a sound basis to a business plan and marketing strategy. The analysis covers

• Product comparison
• Service comparison
• Market analysis and how you are perceived
• Potential markets and how you would be perceived
• Business presence on the internet
• Your unique selling points (often not what a company thinks they are)

We regularly provide a traffic light analysis for our customers and they are amazed at the results. The feed back from this service is very positive. Customers receive a printed analysis and the opportunity to discuss the results and findings with one of our out-sourced marketing directors as part of the service.

Market research

Our marketing research service provides our customers with very specific details about the market they are in or targeting. We provide a detailed marketing plan of how to stand out within a given market with specific tasks, recommendations and business plans. Our market research is very detailed and much more specific than the Traffic Light Analysis service. It includes industry analysis; swot analysis; business analysis; company analysis; internet business marketing and business growth. We would recommend this service to a company that knows exactly what it is trying to achieve within a specific market and requires a marketing plan and business strategy to support its objectives.

Product analysis

Our product analysis service provides our customers with a detailed set of business management recommendations concerning their products and product ranges. We cover all aspects of product fdevelopment from the technology used, to the demand in the market place. Our product analysis documents are very detailed and contain specific strategic planning recommendations, which at times can be challenging. If you would like an objective, intelligent and honest analysis of your products and where they stand in the market place, then get in touch.

Strategic alliance

Our strategic alliance service searches for companies that offer products and services to complement your own. Working with such companies can:

1. Improve strategic management and increase sales by providing a more comprehensive product system or service
2. Assist business planning by reducing marketing and promotional costs through sharing the costs for joint materials where the desired outcomes remain the same
3. Increase buying power
4. Offer your customers a unique or more effective solution/system/service
5. Evolve strong working relationships where new company/product/service developments can be made through sharing resources and expertise

We work in strategic alliance with many companies ourselves and offer a unique and expert service in this field.

What our customers say:

“We have been backing the wrong product for the last few years. As a result of our Optimum-PDM research report we have now changed its specification to match identified market needs and sales have gone through the roof.”

“This analysis has provided us with an invaluable marketing tool. We are now able to put a concrete plan together to make a difference to our business.”

“I am impressed by the level of detail in this simple analysis. It is now very clear what we should do and where we should be putting our energy.”

“A clear plan and strategy. Thank you.”

“We had no idea our competitors web sites were so much better than ours. This explains a lot.”