Sales

SALES APPOINTMENT SERVICE
Sales strategies
Lead generation and Sales growth support
Sales team support
Presentations
Turn around projects
Securing investment
Venture capital

SALES APPOINTMENT SERVICE

SALES GROWTH

Our experience in sales and marketing allows us to offer a comprehensive business consulting service, covering all aspects of sales to maximise the effect of any marketing.

Sales strategies
We work with companies to help them develop effective sales strategies to increase business and maximise their return on marketing investment. We work with our customers, not at them. This ensures that any strategy is appropriate and can be carried out effectively. Sales team resource, experience, budget and target markets are all taken into consideration.

Lead generation and sales growth support
We have outstanding lead generation experience. We can dramatically increase the number of leads a company can generate from its marketing and sales activities. Our lead generation service is intelligent, focussed and appropriate to the business sector your company operates within. We find that many companies miss golden opportunities to generate leads, despite spending a significant amount on marketing and promotional activities. Our simple business growth strategies can cut your marketing budget and generate more leads. We can also support your lead generation follow up, showing you how to approach potential customers and get further interest. Your sales team will love us!

Sales team support
We offer bespoke sales support packages. These can include anything from lead generation and sales strategies, to providing specific marketing tools such as an e-blast to support an existing campaign. We talk the same language as sales people – we are not interested in just producing fancy marketing communications – we are focussed on generating leads and subsequent sales from the work we do. All our sales work offers excellent value for money, as we are paid according to how effective it is for your company.

Presentations
We write numerous presentations for our customers. One of Optimum’s writing team members has previously worked as a trainer and presenter and knows what works (and what doesn’t!) The presentations we produce are usually in the form of a power point and are aimed at introducing the company and its services to a new audience. Our presentations follow a natural sequence, cover all aspects you require and to the level of detail that is appropriate to the audience. Our customers often then convert their presentations into informational documents, PDF files or company/product summaries for further use.

Turn around projects
We work closely with our customers in a management consultancy capacity to help them turn around, save and revitalise their business. We often find companies have excellent products and services that have a definite place in the marketplace, but have come unstuck when trying to promote and sell them. We work at board level to devise a sales and marketing rescue package. These are designed to meet individual company needs but usually include:

• A short (2-3 months) and long (1+ years) term sales strategy – rescue and repair
• Lead generation – finding new potential customers
• Lead follow up – making initial contact with potential customers
• Appointment schedule with potential customers - converting potential customers into actual ones
• Any marketing communications needed – usually digital initially to keep costs down

We charge low fees for this service and are then incentivised by increased sales, so we only benefit from our service if you do.

Business investment

Securing investment
We are able to provide the following to support an investment bid.

• Detailed market knowledge in a variety of formats
• Sales plan
• Marketing plan
• Presentation
• An out-sourced marketing director as part of the bid team

Venture capital
We are able to improve the chances of venture capitalists making money on their investments, by raising the odds of success. We do this by offering sales and marketing support, seeking out every available opportunity for business and following it through. We ensure that the company has the right profile; the products or service are pitched correctly; the appropriate markets are approached; all sales activity is well supported by quality marketing materials and campaigns.

Quite simply, we raise the odds of success.